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World’s First All-Diabetic Cycling Squad – Team Novo Nordisk Launched

release by Team Novo Nordisk

December 05, 2012 – Team Novo Nordisk, the world’s first all-diabetic cycling team, is ready to prepare for their inaugural season. With the power of new Sponsor Novo Nordisk and 17 riders from around the world, the season will start this week at a training camp in Alicante, Spain. Today, Phil Southerland, Team Founder and CEO of Team Novo Nordisk, and Jakob Riis, senior vice-president, global marketing and global medical affairs at Novo Nordisk, announced this new partnership in Denmark.

Team Novo Nordisk’s goal is to instil hope and inspiration for people around the world affected by diabetes. Team Novo Nordisk is a global sports team with more than 100 cyclists, triathletes and runners who all have diabetes, spearheaded by the world’s first all-diabetes pro-cycling team.

For further information about the team, click HERE.

Read more HERE.





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