February 23, 2004 – On behalf of our client Velo Enterprise, Inc., the worlds leading OEM bicycle saddle manufacturer, we announce the signing of  the Colavita Olive Oil Pro Cycling Team, a Division III pro road squad based in the United States. On the mountain-bike circuit, Velo signed UK DH-hero Steve Peat, a three-time World Championship medallist and 2002 UCI Downhill World Cup Champion.

Finally, Velo also put together a sponsorship deal with current and two-time UCI BMX World Champion Kyle Bennett.