May 12, 2004 – USA Cycling announced today the addition of Bryan Cook as its new Vice President of Marketing. Cook, most recently the Associate Director of Sales and Planning for Kellogg's Food Away From Home, a consumer products division of Kellogg's Corporation, brings to USA Cycling over twenty years of sales and marketing experience.
As V.P. of Marketing, Cook's focus will primarily be aimed at expanding brand and property development of USA Cycling and its many assets. Like the United States Olympic Committee and most other National Governing Bodies, USA Cycling is reliant upon corporate funding to sustain and feed its athletic development pipeline. The creation of such a position fills an overwhelming need to develop constant funding to support USA Cycling programs through the 2008 Olympic Games and beyond.
Cook, whose resume also includes twenty years experience with Kraft Foods alone, possesses the corporate background vital to the successful implementation of various marketing initiatives on behalf of USA Cycling.