December 23, 2003 – Today Trixter Developments, Ltd., a design, development and marketing firm based in Stroud, England announced the long awaited debut of its revolutionary full-body workout Trixter X-BIKE(TM) indoor performance bike and the X-BIKING(TM) indoor cycling program to gyms worldwide.

The X-BIKE(TM) – an indoor cycling trainer that incorporates a dynamic upper and lower body workout that's fun and gets you fit in a hurry – is the brainchild of ebullient Irishman and Trixter PLC CEO, Michael “Mick” Rice. In 2000 Mr. Rice realized through his own experience in the gym that indoor cycling was monotonous. “It was a completely boring 'round and 'round drone of the pedals,” says Rice. “I love mountain biking and figured that indoor cycling ought to have more of that outdoor feeling, you know, fun, challenging and fast paced, plus work your whole body. It needed a kick in the pants,” adds Rice. That's exactly what Rice has done in creating a completely new indoor bike trainer which works your upper and lower body and core muscle groups just the way a real mountain bike ride would.

The essence of the X-BIKING(TM) indoor mountain bike experience is the three “F's” – Fitter, Funner & Faster. The X-BIKE(TM) with its comfortable articulating mountain bike-style handlebar is a much more engaging workout. You don't just sit there spinning your legs like a saccharine-amped hamster on a Habitrail. On the X-BIKE(TM) you're standing up, pumping the bar and the pedals, rocking the bar back and forth, stomping over rises, twisting through singletrack and recovering on descents all to the beat of great music that the instructor customizes to each session.  That's the fun part. The fitter, faster part means that a 30-minute X-BIKE(TM) training ride delivers the same fitness benefit as those longer, humdrum group cycling classes of the previous millennium.  On an X-BIKE(TM) there's no more monotony.  No more boredom. No wasted time.