March 31, 2011 (Burlington, ON) – Trelock, a German company and global player that develops and manufactures bicycle accessories, is now entering the North American market. Based in Münster, the bicycle capital of Germany, the company produces locks, lighting systems and computers for bicycles that are sold through independent bicycle dealers (IBD) worldwide.

A strong international brand, Trelock was established in Germany in 1854 and is now active in more than 40 countries throughout Europe and Asia. The company is expanding and bringing its product lines of “Inspired German Innovation”, a well-known guideline of the traditional German brand, to Canada with a strong concept exclusively for IBDs.

The new “Trelock North America” (TNA), part of the Trelock group, is based in Burlington, ON, near Toronto. TNA is starting off with a selective dealer concept for the Canadian bicycle accessory market. The Trelock Group is an OEM partner as well and is also looking to grow its market share with bicycle manufacturers.

Trelock TNA-director, Joachim Winkler, is optimistic about the market set up in Canada. “The IBD in Canada will be able to earn money with Trelock,” he stresses. Trelock advises and delivers to bike retailers in Canada directly from a Canadian warehouse with its own sales force, a team with longstanding experience in the Canadian bicycle market. The regions of Quebec and Ontario are already assigned (see contact info below). Further regions will soon follow.

Trelock’s innovative German products offer a strong price-performance ratio creating a profitable opportunity for bicycle retailers. In addition, dealers have access to extensive support through the manufacturer for point-of-sale materials and advertising.

Trelock has also created a dealer concept which is already very successful in Europe and includes promotional offers and high quality sales support for dealers that join this dealer club initiative. Winkler reports very positive experiences so far. “It is fun to build up the Canadian market with Trelock – we sense a positive spirit.”

With their Dragon Line® program, Trelock offers a complete assortment of products and services exclusively to Trelock club dealers. The lock program containing U-locks, folding locks, armoured cable locks, curly cable locks, frame locks, cable and combinations locks, is brand new as well as their LED front and rear lights.

Trelock is the first German company to implement an energy-efficiency system for lights. In short, the Trelock battery light uses minimum energy input to get maximum power and durability. This means that Trelock’s light program is a value proposition.

Trelock was one of the first companies in Europe to introduce such LED technology for high powered LEDs. It has been available in Germany since 2004. Bicycle lights are constantly being developed by Trelock for the user as a passive and active safety benefit. The target here is to offer the usability of LED technology for everyone at a reasonable price.

Trelock provides an overview of its assorted products, technologies and developments at www.trelock.ca. There are also several service areas for cyclists that can be found there – e.g. a product advice section which helps to make the decision for a suitable bicycle lock easier.

Sales Force
– Quebec and Ottawa – Mr. Martin Speicker, AGENCE MS, 514.690.7949, ag-encems@videotron.ca
– Ontario – Mr. Don Paterson, The Sports Marketing Group, 416.875.6024, don-jpater@yahoo.com.

For further information please contact Mrs. Marie-France Kirilow (fkirilow@trelock.ca), a director also responsible for sales administration.

Office:
Trelock North America Ltd.
1100 Burloak Drive, Suite 300
Burlington, ON, Canada
L7L 6B2