November 26, 2018 (Toronto, Ont.) – Toronto Hustle is breaking new ground with an exciting women’s program in 2019. The initiative follows the success of the relatively new squad that burst on the scene in 2017 with a strong crew of riders including Anton Varabei, Trevor O’Donnell and Yuri Hrycaj along with rising stars Kurt Penno and Noah Simms.

The team’s philosophy resonates in their welcoming message on social media here to female riders. “We ride to be strong. We ride to break down barriers and get more females on bikes. We ride to make new friends, have shared experiences and to advocate for safer streets. We don’t train just to race, we train to push our limits and be our best selves.”

“If you want to help grow the women’s cycling community, we want to hear from you.” Interested riders are requested to email torontohustle.media@gmail.com by Dec 7 with 250 words + a photo that describes why you ride. #womenwhohustle

The socially conscious team was founded by Brad Bradford, who was recently the elected as Councillor for Beaches/EastYork at Toronto City Council. Bradford worked in Toronto’s Chief Planner’s Office for three years as an urban planner. In May he won the Quinte Criterium Ontario Road Cup #6 in Trenton, Ont. or on

Read more about the team’s 2018 launch party here.