May 14, 2018 (Toronto, ON) – Our 3rd edition of In-Depth will be with author and publisher Anna Dopico. She will be by The 11 Inc. to chat about her new book, ‘To Make Riders Faster’; an inspirational but cautionary tale of two entrepreneurs who took their company, Cervélo Cycles, from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman.

Phil White and Gerard Vroomen built the most sought-after brand in the cycling world in less than a decade and faced the fight of their lives to keep their company alive.

Come by on Wedneday May 16 2018 for a chance to ask Anna some of your very own questions – check out our interview with Dopico here.

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Wednesday, 16 May 2018
7:00 PM to 9:00 PM (EDT)
The 11 Inc.
26 Karl Fraser Road
Toronto, ON M3C 0E8