Going above and beyond was the motivation behind the shop’s name. The 11 refers to the 11th cog on a bike, the hardest cog, and is a metaphor for trying to do better. The shop features a lounge area with a comfortable couch inviting guests to sit back and watch a bike race while enjoying an espresso. There’s also a kids’ corner to keep little ones entertained and a 1,300-sq.–ft. bike fitting area which is Cockburn’s specialty. Congrats to our friends at The 11 visit here or in person at 24 Karl Fraser Road, Toronto – more photos below.
- Dancin' Shoes… © pedalmag.com
- At the bar © Peter Kraiker
- Bikes and the love of bikes © Peter Kraiker
- De Rosa © Peter Kraiker
- Gathering of friends © Peter Kraiker
- Mingling © Peter Kraiker
- Private party © Peter Kraiker
- Record moments © Peter Kraiker
- Steam Whistle on hand © Peter Kraiker
- Store front © Peter Kraiker
- Angela and Heath © pedalmag.com
- Wine tasting © Peter Kraiker
- Augy Marmelo and friends © pedalmag.com
- Barbera family © pedalmag.com
- Bianchi display © pedalmag.com
- Bianchi display © pedalmag.com
- Dan Rivers (l), John Hunter and partners © pedalmag.com
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- Paul Young (l) and Bill Richardson © pedalmag.com
- © pedalmag.com
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- (l-r) Tory, Brian, Yolanda © pedalmag.com
- Heath's Mom and family © pedalmag.com
- Merrill Collins and Joe Accardi © pedalmag.com
- Peter and Lori Kaufman with friends © pedalmag.com
- Andrew Lefevere (l) and Pete Appleton © pedalmag.com
- Peter Kofman and Heath Cockburn © pedalmag.com
- Guests © pedalmag.com
- Dancin' shoes © pedalmag.com
- Heath entertains guests © pedalmag.com
- Angela and Heath © pedalmag.com
- Enzo and Julie Iafrate with Joe Accardi © pedalmag.com