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Test of Metal Trademarks Squamish “Mountain Bike Capital of Canada”

release by Test of Metal Inc.

September 30, 2010 (Squamish, BC) – Test of Metal Inc. announced today that it now holds the trademark to “Mountain Bike Capital of Canada.” Test of Metal president, Cliff Miller, made the announcement citing a desire to recognize Squamish’s position in the mountain biking world and to promote mountain biking in the community.

“It’s pretty much accepted that Squamish puts on the best races in all of Canada,” Miller said. “That recognition gets some formal clout with this announcement.”

The Test of Metal Inc. holds four major races in Squamish each year, the Ore Crusher, Just Another Bike Race (JABR), the Gearjammer, and the Test of Metal with a total of more than 1700 participants.

Squamish also hosts one stage of the BC Bike Race and is the starting point for the Cheakamus Challenge.

“The mountain biking community here has been active for years, and participation keeps growing. Mountain biking really is a defining feature of this town,” Miller said.

In addition to the large one-day races, SORCA (Squamish Off Road Cycling Association), which boasts more than 500 members, holds 45 weekly toonie races (cross country and downhill) and social rides.

“It really seemed like a no-brainer to take this designation,” Miller said. “We’ve earned it, and now we can use the title to promote the community world-wide.”

The Test of Metal, a 67 kilometre mountain bike race, is the most successful cross-country mountain bike in Canada and has sold out for the last 14 years.

www.testofmetal.com





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