February 17, 2010 – Feel the benefits of the first 11-32 road cassette and challenge your limits. You work forty plus hours a week, take your kids to soccer games every weekend, enjoy good food and wine, love the game of tennis, watch the Tour de France on TV, and consider cycling a fun way to stay fit. Your bike is equipped with SRAM Apex because it’s the best choice. The compact (50/34) crankset and the new expanded (11- 32) cassette always have the perfect gear for you.

Your SRAM Apex equipped bike will take you anywhere you want to ride, even if that’s the hilly route back home.

SRAM Apex is the latest road componentry groupset from SRAM that borrows technologies from SRAM’s Tour de France conquering RED gruppo, including DoubleTap (one lever two shifts), Reach Adjust (for custom lever fi t), Exact Actuation (for consistent and precise shifts), and Zero-Loss shifting (for immediate shift engagement).

The double compact chainrings (50/34) are only the beginning, the innovation that went into making Apex the perfect gruppo for every challenge includes the new long cage rear derailleur (RD) matched perfectly to SRAM’s new PG 1050 11-32 tooth cassette, we call it WiFLi technology.

WiFLi is all you need to know:
– Wider – a wider range of gears for every climb and any descent
– Faster – two chainrings shift much faster and easier than three
– Lighter – as much as 284 grams (11%) less than the most popular road triple (Shimano® 105)

The sleek jet black gloss fi nish of the lightweight aluminum SRAM Apex gives it a professional look and feel. The ergonomic shape of the custom right and left shift levers improves comfort and control. The front derailleur can be set up for both standard and compact chainrings. SRAM Apex’s forged alloy brakeset is a skeletonized dual pivot design that delivers incredibly consistent power.

SRAM Apex will be available in Spring 2010.