December 11, 2013 (Cochrane, AB) – It seems that a happy resolution is forthcoming in the Café Roubaix name dispute controversy with Specialized as shop owner Dan Richter posted new information on Facebook late yesterday, indicating he had a positive conversation with Mike Sinyard, founder and chairman of Specialized Bicycle Components – read our initial coverage here and follow up regarding Roubaix name rights holder ASI here.

“I had a great conversation with Mike Sinyard today, and I am happy to let everyone know that things will be working out fine,” posted Richter. “We thank you for your continued support. You have all been so very awesome to us!”

A short Specialized press statement released on Dec. 10 indicated, “We are working hard with Mr. Richter to find a resolution we are both happy with to make this situation right. While we and Mr. Richter can’t yet share specifics, we both look forward to sharing an update soon.”

Sinyard’s direct involvement demonstrates that Specialized is keen to resolve the controversy in Canada that’s having global ramifications seen by some as a public relations fiasco for the Morgan Hill, California-based company. Sinyard has sometimes been described as “the Steve Jobs of cycling.” It is also interesting that the Wikipedia entry on Sinyard notes his distinguished career in bicycling, but also already includes a footnote about Café Roubaix.

Wikipedia entry on Mike Sinyard here.