August 25, 2008 (Ste-Anne-de-Bellevue, Quebec) – Specialized Canada’s 2009 product launch took place from August 17-20, in Ste-Anne-de-Bellevue, Quebec. Over 100 attendees from Specialized dealers across the country attended the event this past week. The weather was perfect at the Specialized Canada head office, allowing the guests to view the entire 2009 Bicycle and Equipment collections, and also to test ride some of the 2009 road and mountain bike platforms in ideal conditions.

The presentations included special appearances by Dr. Andy Pruitt, Director of the Boulder Center for Sports Medicine in Colorado and Dr. Roger Minkow. The attendees also had the chance to update their suspension expertise with Specialized’s suspension guru Mike McAndrews, developer of the Specialized’s Brain Technology.

Other events included overviews of all the 2009 bicycles and equipment by product managers who traveled from the Specialized headquarters in Morgan Hill, California, and brought their energy and passion to the event. Specialized also launched a range of women’s products designated to raise funds for the “Susan G Komen for the Cure” Foundation. 10% of the selling price of these products will be donated to the foundation: 2 models of bicycles, one helmet, 2 models of gloves, 2 models
of shoes and 2 models of saddles.

The event was crowned on the final evening when Specialized employees and dealers raised over $5,000 to donate to the Susan G. Komen for the Cure foundation.

Specialized Bicycles, founded in Morgan Hill, CA, in 1974, is a company “¢ lled with passionate cyclists who lead the industry with innovative bikes for all types of riding. With global distribution, the company focuses on making everyone’s time on a bike better by delivering functional and technically advanced equipment that provides a true performance benefit.

For more information visit www.specialized.com