March 14, 2019 (Peterborough, Ont.) – Shimano launches their new cycling shoe recycling program as of Wednesday morning, intending to provide a renewable process previously unavailable to their customers. The program is specifically intended for the Canadian market and a total of 70 IBDs have signed on to participate in the movement until April 20the.

Cyclists can deposit any branded cycling shoes to one of the registered IBD’s, and in return, they will receive a 25% discount towards a new pair of Shimano footwear. The company intends to recycle thousands of shoes in the weeks leading up to earth day on April 22th, which will all be recycled by industry-leading recycling partner, TerraCycle. Everything from carbon fiber soles to plastic buckles will be reused in any way possible, while all other materials will be 100% recycled.

“While we bring to market cycling shoes across Canada, we need do our part in protecting nature and recycling plays a key part. With this program, we’re ensuring that Shimano is also taking products back in the most ecologically way possible,” said general manager of Shimano Canada Tim Hadfield.

The effort is in conjunction with an industry-wide effort to reduce the amount of waste being produced. Other companies like Trek bikes have launched similar initiatives aimed at recycling carbon frames, while Shimano will be first to do the same for cycling footwear.

The full list of retailers involved in the program can be found here.