August 28, 2003 (Vancouver, Canada) – Ryders Eyewear proudly announces its brand new partnership with multiple World Cup Mountain Bike Medalist and Canadian, Ryder Hesjedal. Hesjedal hails from Victoria BC, on Vancouver Island  as one of the top Mountain Bike Cross Country riders in the world. At 23 he can already boast a Gold in the 2001 and 2002 World MTB Team Relay Championships, Silver at the 2001 World U23 MTB XC Championships in Vail CO, and a Bronze in 1999 for the World Team Relay Championships in Spain. He is currently ranked number one in the 2003 NORBA series. The trend looks good!

The amazing talent and potential shown by Hesjedal's already exploding career, coupled with Ryders Eyewear makes the association between Ryder and Ryders about more than just a common name.  It's about a common cause; striving to reach new levels.

When the most severe conditions on the planet, namely the North Shore mountain range, are in your own backyard, you produce the most extraordinary products – Ryders Eyewear.

Ryders' distribution now extends to all of Canada from coast to coast, the United States, United Kingdom, Australia, and throughout different areas in Asia.