December 13, 2018 (Saint-Augustin-de-Desmaures, QC) – The Ride to Conquer Cancer announces Garneau as the Official Cycling Apparel Sponsor for the Canadian national event series. Thousands of participants in British Columbia, Alberta, Ontario and Quebec will take on the bold challenge of cycling over 200-kilometres in two days for cancer research and treatment. They will be united in Louis Garneau top-quality jerseys to empower them during their cycling challenge.

For 35 years, Garneau has been involved in initiatives that give back to the cycling community and bring people together. The leading manufacturer will continue their mission by partnering with the Ride to Conquer Cancer this year.

“We are proud to support events that rally so many cyclists across Canada pedaling in the fight to end cancer. Never Give Up is our motto at Garneau and we will embody this message every step of the way in this partnership,” says Michael Britten, Sales Director, Garneau.”

“We are thrilled to be working with Garneau on the Ride to Conquer Cancer. When we launched The Ride back in 2008, Garneau was there alongside us and it’s great to have them back in our peloton,” Says Steve Merker, Vice President, Business Development, The Princess Margaret Cancer Foundation. “The Ride to Conquer Cancer is Canada’s largest athletic fundraiser and it only makes sense that we partner with Canada’s premier cycling company.”

“The Ride is made up of a large and passionate community of cyclists that comes together every year to advance cancer research,” says Lindsay Carswell, Director of the Ride to Conquer Cancer at the BC Cancer Foundation. “It is delightful to be partnering with Garneau, a company that has a similar commitment to innovation and fuelled by a deep-rooted desire to bring people together.”

Since 2008, the event has raised more than $421 million nationwide.