February 24, 2019 (Montreal, Que.) – Polar Electro, the Finland-based designer and manufacturer of sports training computers and the developer of the world’s first wireless heart rate monitors, has appointed Outdoor Gear Canada (OGC), the Montreal-based national distributor of premium cycling, outdoor, winter and electronics gear as their distributor for Canada.

The Agreement takes effect April 15, 2019. Polar Customer Care will also be available as of that date. Polar has operated its own sales, marketing and distribution subsidiary in Canada for several years and now has decided to transition to a full-service distributor model.

“Polar is committed to its long-standing Canadian consumers, athletes and business partners, ties all built thanks to our Polar Canada team. Together with OGC, we will be able to ensure a strong and consistent brand presence in the market and optimal services to our consumers and customers,” shared Eva Hilf, Commercial Director for Global Distributors at Polar Group.

Alain Bovet has been appointed OGC’s Polar Business Manager. “We are excited to add Polar to OGC’s portfolio of premium brands. Polar brings a rich history of performance-oriented products and continues to impress with the recently released Polar Vantage. We look forward to providing Canadian retailers with sales support, reliable distribution and after-sales service.”

OGC expects to have a complete inventory of Polar products, including service parts, by the April 15 launch date.

For more information on Polar Electro please visit : www.polar.com