April 19, 2018 (Mont Tremblant, QC) – PEPPERMINT Cycling Co. supports and focuses on women’s cycling with the launch of their new 2018 Summer collection; now available online This year’s collection brings a breath of fresh air to women’s cycling, with products made entirely in Canada and events that redefine cycling experiences for women.
2018 New Collection
As with all PEPPERMINT products, the new 2018 collection was built with the goal of offering superior quality products that are made for women, by women. With a focus on standing out with exceptional style, comfort, performance and versatility; the 2018 collection is defined by its creative and technical innovation. The new collection features vibrant colors, exciting graphic prints, sophisticated and well thought-out details, technical fabrics and an optimized fit made just for women.
Lineup Highlights
Must haves for 2018 include the new Signature jersey and shorts which were optimized with premium and lightweight materials to offer even more softness and movement. The new Ultra-Light jersey was developed with delicate and breathable fabric, providing maximum ventilation; and a new mountain biking specific jersey features extra technical details such as a mesh zone on the back, and integrated sunglasses cleaner and pocket.
(and ride!) right into Spring.
“Now more than ever, our customers have the ability to enjoy a wide range of products that we are excited to strategically release all year long. 2018 will be filled with bright colors, new patterns, special edition products, and refreshing collaborations. The range of styles, colours, and size offerings has been expanded to encourage all women to ride with PEPPERMINT. The diversity of our products allows every cyclist to show off their individuality and uniqueness.”- LAURIER Balthazard, Product development.
Canada Made Products & Collaborations
PEPPERMINT prides itself in developing and producing their products locally in Canada. Despite the challenges this creates; other entrepreneurs value collaborations with local talent. “Finding solutions nearby is part of our values and business model.” The new 2018 collection features PEPPERMINT’s most recent collaboration with Endur Apparel. Together the brands developed the new model of PEPPERMINT socks which are adapted to the needs of women cyclists, all featuring the vibrant colors of PEPPERMINT