July 03, 2012 (Toronto, ON) – It seems quite a few readers are interested in winning the Grand Prize in Pedal’s 2012 Tour de France Contest – a Cervelo S5 valued at $4,800 – as team registration is up over last year and showing no signs of slowing down with four days to go. Check out the S5 at the Tour being ridden by Canada’s Ryder Hesjedal (Garmin-Sharp) and other top riders…this bike is HOT.

There are lots of great prizes including a SRAM Force Group worth $1,389 and a pair of Easton EA90 SL Wheels valued at $990/pr – check out the full prize list is below.

Remember you can register or revise your 9-member team by Friday, July 6, 2012 (Stage 7) at 10pm EST. Score points based on your team’s performance throughout the Tour, June 30-July 22, and be eligible to win.

All rules and contest information can be found at team registration HERE.

Good luck to all contestants and thanks to all of our great sponsors including Cervelo, SRAM, Easton, Diadora, Timex, Specialized, Louis Garneau, Bolle and Buff Canada.

Pedal’s 2012 TdF Contest Prize List
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1st Prize – Cervelo S5 Bike – SRP $4,800
2nd Prize – SRAM Force Group – SRP $1,389
3rd Prize – Easton EA90 SL Wheels – SRP $990
4th Prize – Diadora Jet Racer Shoes – SRP $459
5th Prize – Timex Cycle Trainer 2.0 – SRP $275
6th Prize – Specialized S-Works Prevail Helmet – SRP $250
7th Prize – Garneau Europcar Kit – SRP $200
8th-Prize – Bolle Competitor Series Draft Sunglasses – SRP $189
9th Prize – Auclair Road Ready Gloves (2) – SRP $49.90
10th Prize – Buff Headwear (2) – SRP $46

Rest Day Prizes
– Top 3 contestants – choice of Pedal T-Shirt or Pedal 1-yr subscription