July 10, 2012 (Toronto, ON) – We’re pleased to announce that over 400 teams have entered Pedal’s 2012 Tour de France Contest, a big increase over last year as the race is now on for the ultimate Grand Prize – a Cervelo S5 w/Ultegra valued at $4,800.

Plus there are lots of other great prizes to be won including a SRAM Force Group worth $1,389 (2nd prize) and a pair of Easton EA90 SL Wheels valued at $990/pr (3rd prize) – check out the full prize list is below.

For the Contest standings after Stage 9 pls click HERE.

Good luck to all contestants and thanks to all of our great sponsors including Cervelo, SRAM, Easton, Diadora, Timex, Specialized, Louis Garneau, Bolle, Auclair and Buff Canada.

Pedal’s 2012 TdF Contest Prize List
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1st Prize – Cervelo S5 Bike – SRP $4,800
2nd Prize – SRAM Force Group – SRP $1,389
3rd Prize – Easton EA90 SL Wheels – SRP $990
4th Prize – Diadora Jet Racer Shoes – SRP $459
5th Prize – Timex Cycle Trainer 2.0 – SRP $275
6th Prize – Specialized S-Works Prevail Helmet – SRP $250
7th Prize – Garneau Europcar Kit – SRP $200
8th-Prize – Bolle Competitor Series Draft Sunglasses – SRP $189
9th Prize – Auclair Road Ready Gloves (2) – SRP $50
10th Prize – Buff Headwear (2) – SRP $46

Rest Day Prizes
– Top 3 contestants – choice of Pedal T-Shirt or Pedal 1-yr subscription