July 2, 2010 (Toronto, ON) – We’re excited once again to present our annual Tour de France Contest with over $7,000 in prizes. The Grand prize is a Felt F5 Team bike, the second prize is a SRAM Force Group, and a pair of Mavic Ksyrium Premium Wheels is up for grabs as our third prize.

Team registration will open on Saturday, July 3 – we hoped to launch the contest earlier today but some technical issues put us a little behind schedule. All contestants may register or revise their team up to 10pm EST on Thursday, July 8 (Stage 5) so there’s ample time to enter. Meanwhile here’s the list of prizes to be won and we’d like to thank all of our fabulous sponsors for their support.

Pedal’s 2010 TdF Contest – Prize List

1st Prize – Felt F5 Team Bike – SRP $2,799
2rd Prize – SRAM Force Group – SRP 1,780
3nd Prize – Mavic Ksyrium Premium Wheels – SRP $1,000
4th Prize – Trico Ironcase – SRP $450
5th Prize – Louis Garneau Carbon X-Lite Road Shoes – SRP $280
6th Prize – Specialized S-Works Helmet – SRP $250
7th Prize – Biemme Kombat Jersey – SRP $179
8th Prize – Michelin Pro 3 Tires – SRP $140/pr
9th Prize – Niterider MiNewt Mini-USB – SRP $132
10th Prize – Michael Barry’s Metier Cycling Book – SRP $55

Rest Day Prizes
– Top 3 contestants – choice of Pedal Newsboy Hat, Pedal T-Shirt or Pedal 1-yr subscription