January 30, 2014 (Lugano, Switzerland) – Welcome to the final stop of Pedal Magazine’s ITALY 2013 Factory Tour Series, and our must-see trip to Lugano, Switzerland for a tour of the facility where ultra-high-performance clothing brand ASSOS is based. Our intrepid reporters, Christopher Balogh and Tim Lefebvre, are your guides once again – at the only visit outside of Italy – on their pilgrimage where they visited 10 factories for an inside look at some of the iconic brands in cycling.

In this episode, we get an inside look at the ASSOS Experience Centre with host and Store Manager Guiseppe Ribolzi for the scoop on the company’s latest creations in cycling apparel, shoes, and helmets. We also learn about the product testing process, as well as some of the company’s history as a revolutionary player in cycling technology – read more about ASSOS here.