January 24, 2014 (Caselseruga, Italy) – The next stop for Pedal Magazine’s ITALY 2013 Factory Tour Series is Caselseruga, home of performance cycling saddle manufacturerer, Selle SMP. In this segment we get the scoop on the company that boasts 100% Italian-made products since 1947.

Our intrepid reporters, Christopher Balogh and Tim Lefebvre, who recently made a pilgrimage to Italy where they visited some of the iconic brands in cycling, give us some of the company’s fascinating history and explain what they learned in the back rooms of Selle SMP, about the technology behind one of the world’s top saddle makers. Selle SMP Marketing Executive Maurizio Schiavon tells us what makes the company so unique from a fit and manufacturing perspective, and then, of course, Balogh and Lefebvre go for an all-important test ride and give us their feedback. For more on Selle SMP click here.