January 5, 2003 – Mark your calendars now! Hardwood Hills will be hosting Ontario's largest Mountain Bike Demo Day Saturday May 1, 2004. This is the 6th Annual Demo Day and is open to all bike and P&A companies and suppliers. We have attracted 350+ riders each year, and are planning more promotion for 2004 to attract even more.

2004 Promotion Plan:
– Radio Advertising: 50, 30 sec. commercial spots in 5 days prior.
– Toronto Bike Show: Promotion as part of Hardwood Hills display
– Mailing: Posters and Flyers to over 80 Southern Ontario Bike Shops
– E-Mail Newsletters: Promotion to over 30 bike, run, triathlon, outdoor clubs
– Website: Promotion via Hardwood Hills website, 20,000 hits/month.