October 17, 2017 (Nelson, BC) — NRG Enterprises of Nelson announced that it will take over Canadian the distribution of Benno Bikes, effective immediately. NRG’s established network of experienced sales reps is ready to start selling Benno with Canadian price lists, booking programs, and demo bikes.

Benno Baenziger, who was one of the creators of the Electra bike brand, founded Benno Bikes. “It’s not an Electra ‘replay’, but about stylish Cargo & Urban bikes” said Benno. The Benno Boost E quickly became one of the favorite e-cargo bikes. “It’s well balanced and nimble – the mid-length cargo-bike wheelbase helped its handling immensely over other, longer bikes” – Bicycling 2017 Road Bike Editors’ Choice Winner.

In June 2017, Raymond Lanctôt Ltd. (Lanctôt) acquired NRG providing it with a solid foundation to grow its newly created Bike division.

“It now makes more sense to have Benno Bikes together with NRG powerful group of brands” said Lanctot VP Operations Jean Cloutier.