June 4, 2004 – Norco Performance Bikes, one of North America’s leading
producers of high quality mountain bikes, components, and clothing, is
proud to announce that it will be the Official Bike Sponsor for the first
ever North Shore Credit Union World Mtb Festival and Conference August
14-22, 2004.

“We have received a lot of support and interest in the event from all
over, including the three North Shore municipalities and the GVRD,”
commented Richard Juryn, North Shore Credit Union World Mountain Bike
Festival & Conference. “It’s great to see the industry getting on board as
well, helping to open dialogue and work on sustainability solutions.”

“There are many pressures on the North Shore right now and no one can take
anything for granted,” says Peter Stace-Smith, PR/Marketing Manager Norco
Performance Bikes, “Mountain biking is definitely here to stay so we have
to get together and work out a plan that will not only keep our passion
alive, but will also ensure that our kids and their kids will have a place
to ride in the future.”

Although the conference itself will be examining solutions for
environmental, social and the economic sustainability of mountain biking
on the North Shore, there will also be a whole host of festival activities
planned around the family and those ready to rip. Having a weeklong
conference, family-friendly events and Shore style racing is a great way
to showcase to the world what mountain biking can contribute to any
community that is willing to embrace what the sport has always offered-a
healthy lifestyle, a great family activity and an opportunity to challenge
yourself.

For further information on the conference or line-up of festival
activities, please go to www.nsmbfc.com .