Norco Products has been recognized in British Columbia with an Export Award
in the marketing innovations category. Norco, which distributes in the
United States, Australia, Belgium, Finland, Germany, Japan, Mexico, the
United Kingdom, Switzerland, and Singapore, was the only sports or
leisure-related firm to win in any of the nine award categories.

“Designing Norco’s bikes and quality accessories with a unique flavour for
the hard-core Canadian rider is patriotic, but on the world stage, Canada
is one of the best marketing tools in the bike industry,” said Norco
president Jim Harmon. “B.C.’s trails are universally considered as the
world’s best and toughest, and any Norco bike that can handle what the
riders dish out there is highly regarded elsewhere.”