April 11, 2012 (Vancouver, BC) – Norco Bicycles is thrilled to announce its third and newest partnership store, Norco Cap’s Abbotsford. This strategic alliance builds on the success of Norco’s inaugural and ongoing partnership project at Cap’s Westwood Cycle. The new Abbotsford store will feature the Norco bike line, proprietary brands such as Axiom and Adams Trail-A-Bike, and Norco’s extensive collection of distributed brands.

By combining the expertise of the Norco Cap’s Abbotsford team with the broad range of products offered by Norco, the alliance creates added value for Abbotsford’s cycling community. Consumers gain access to a wide variety of leading edge products and an enhanced retail experience, the store benefits from direct access to product and marketing support, and Norco gets to showcase a complete brand story to consumers: a win-win-win situation.

“We are very excited to partner with the Norco Cap’s Abbotsford team,” says Norco’s National Sales Manager, Paul Nielsen. “We are confident that Cap’s new shop will provide a dynamic and service-oriented environment. Abbotsford is one of the fastest growing communities in western Canada and deserving of a bicycle retailer that can deliver a quality shopping experience.”

Norco Cap’s Abbotsford owners Grant and Karen Hobbis view the Norco partnership as an opportunity to continue a strong family tradition of bringing cycling to B.C. communities. “I want to honor my father’s legacy and build something with my son,” says Grant. “We live in the Fraser Valley and want to bring the Cap’s dream of a great cycling experience to the region.”

In today’s competitive cycling industry, strategic partnerships like this one will continue to drive growth for Norco, our retailers and the cycling community. “Norco remains dedicated to building strong relationships with independent bike dealers around the world,” says Paul. “The future is looking good.”