May 23, 2008 (Boucherville, QC) – It is among the many personalities of the of the Monteregie business’ region that the Cycle Néron Specialized Concept Store was inaugurated this Thursday, May 22nd — one of the first in its kind in Canada! This concept store is located at 513 Samuel-de-Champlain Street in Boucherville.

“A Specialized Concept Store is a cutting-edge way of welcoming and catering to true cycling lovers. The retail environment is modern, uncluttered, particularly accommodating, and features virtually all of Specialized’s bicycles, equipment, and accessories — including a dedicated area for products designed specifically for women! Right from the moment someone steps into our store, they soon realize that this is no “˜ordinary’ bike shop. With bicycles for road, path, mountain, or city as well as a full white glove service department, and the new Body Geometry Fit Station, we offer a world class experience!” states Mr. Marc Néron, one of the first independent bike retailers in Canada operating as a Specialized Concept Store.

A “green” corporate citizen!
To further highlight their enthusiasm for the local and global benefits cycling, the Néron brothers have offered up the use and full maintenance of six Globe urban bikes to the City of Boucherville. These bicycles will facilitate the “environmentally friendly local travel” of the many counselors working in parks and at the “Maison des Jeunes” in the municipality.

Head of Specialized Canada, Larry Koury stated: “Specialized believes that cycling can play an important role in solving so many of today’s problems. Whether it is to reap the health benefits of exercise, or to replace the use of our cars for short trips, every time a bicycle is being ridden something good is happening to the rider and to the environment. A great Win-Win proposition”

The mayor of Boucherville, Mrs. Francine Gadbois welcomed the arrival of this new business under the leadership of the Néron family and greatly appreciated the offer of a fleet of bikes to the elected representatives and the city workers. “We are particularly happy that Boucherville will become one of the first municipalities in Quebec to include bicycles as “˜vehicles’, which will facilitate our own traveling through this town and make it even more enjoyable!”

A renowned businessman
For Mr. Marc Néron, the saying “Everything happens in threes” couldn’t be more appropriate, as he is already the owner of two other bicycles and accessories stores in the Montérégie region and just started a brand new business in Boucherville “I am convinced that the Specialized Concept Store formula, implemented in a rapidly expanding neighborhood of Boucherville, is destined for great success!”

On May 15th 2008, Mr. Néron won the “Prix d’Excellence 2008 — Commerce de détail (in the under $5 million in sales)” as part of the Dominique-Rollin Gala of the Chamber of Commerce and Industry of the South Shore.

About Specialized
Specialized, a California company founded in 1974, is a global leader in the performance bicycle and equipment markets. Its Canadian subsidiary, Specialized Canada is located in the heart of Montreal since 1990, and supports the best independent bicycle retailers in different and unique ways.