June 23, 2004 – The Pro Cycling Tour (PCT) has added another stop to its
professional road cycling schedule, but this time, the race is coming to
you! Cycling fans can experience the definitive all professional road
cycling series in America by accessing the newly designed Pro Cycling
Tour Website, www.ProCyclingTour.com. The site was designed by RTP
Internet Solutions, an award winning web development and design firm and
the Official Internet Solutions Provider of the Pro Cycling Tour.
RTP Internet Solutions is a premier website design and development company
and a recipient of the prestigious 2003 Communication Arts award for
interactive advertising design. RTP Internet Solutions specializes in web
design for the resort, recreation and travel industries, and has designed
over 300 sites since its inception. RTP Internet Solutions provides clients
with an “experiential” approach to website design that fully engages the
consumer and combines back-end programming systems with front-end
aesthetics and simplicity. The company’s client list includes Grayline
Worldwide, Holland America, Vail Resorts, Rock Resorts, and The Homestead
Resort.
“We are very proud to be the Official Internet Solutions Provider of the
PCT,” said Jerry Nichols, Vice President of RTP Internet Solutions.
“Cycling is going to continue to grow as a national sport and we are
excited to be a part of such a movement and to be able to help the Pro
Cycling Tour promote their spectacular events.”
The user-friendly site includes PCT race schedules, racer information,
race results from the PCT schedule, ticket and race promotional gear
sales, travel and booking information, as well as photographs and colorful
commentary from today’s top cycling personalities. Another option allows
cycling fans to join the PCT Peloton Club, where they can receive the
latest news, results, discounts, and more, by submitting their email
address. The newest feature aboard www.ProCyclingTour.com is the
streaming video subscription service of the Pro Cycling Tour, PCT
RacePass, powered by Aria TV Sports. With PCT RacePass, cycling
enthusiasts can get exclusive access to a variety of on-demand video that
gets them closer to the sport, twenty four hours a day, seven days a
week, right in the comfort of their own home.
“The objective of the site is to build and expand access to the PCT brand,
provide site visitors with current PCT event information, and to build
user loyalty through opt-in email newsletters and announcements,” said
Anton Villatoro, PCT Commissioner. “From a business standpoint, the site
is designed as a one-stop-shop for race fans to book hotel and travel and
to purchase VIP tickets and merchandise. The site also aims to increase
visibility and awareness for PCT sponsors and generate additional
corporate interest in the sport.”
The Pro Cycling Tour kicked off its summer schedule with the Wachovia
Cycling Series, which included the 20th anniversary of the Wachovia USPRO
Championship in Philadelphia. The next stop will be the BMC Software New
York City Cycling Championship on August 1; and the tour culminates with
The T-MOBILE INTERNATIONAL, presented by BMC Software in San Francisco,
September 12. Five-time Tour de France champion, Lance Armstrong, will
compete in the San Francisco event alongside his teammates on the U.S.
Postal Service Team.