February 18, 2004 – SISU, based in Burnaby, BC, manufactures high-quality vitamins, minerals, sports supplements and other natural health products designed to maximize your performance so you can ride harder and recover faster. SISU is the exclusive manufacturer of Hydrade, the only sports drink that provides carbohydrates, electrolytes and a full spectrum of vitamins and minerals your body needs for maximum endurance and decreased muscle soreness

If you attend an Ontario Cup event in 2004, you will have the opportunity to experience their products. SISU has partnered with the OCA on many levels. As the title sponsor of the Road Ontario Cup events, it will be renamed the SISU Ontario Cup Road Series. They will also be a Gold Sponsor of the Bonham and Co. MTB O-Cup series. Other highlights of the partnership include:

– Support of Team Ontario's High Performance projects – Financial support to organizers to enhance quality of O-Cups – Product sampling for athletes”¦Hydrade – Winners Jerseys, along with SUGOI, will be awarded at the Provincial Road and ITT championships.

For over 15 years Sugoi has been making technical apparel, and those years of experience go into the crafting of every Sugoi garment. Everything they make is designed, tested and built in Vancouver, Canada. And with control over every part of the process – constantly refining and developing new fabrics, fit and graphics – they bring the utmost in quality, performance, comfort, function and style.

The OCA is proud to announce a new two-year sponsorship partnership with Sugoi. Highlights of the sponsorship”

-Sugoi to be the “Official Technical Apparel” supplier of the OCA. -A new program to offer free trial entry into one XC O-Cup for under 17 Citizen Permit holders will be called the Sugoi Under17 Program to Encourage Racing or SUPER! -Complimentary Sugoi socks to every OCA member who renews his or her license at the Toronto Bike Show -All winners and leaders jerseys at the Bonham and Co. Ontario Cup series will be designed and produced by Sugoi -There will be winners jerseys at the Ontario Road and ITT Provincial Championships -Team Ontario will wear Sugoi jerseys on Projects -Prizing at Ontario Cup XC events