May 19, 2003 – The Pro Cycling Tour announced today an agreement with
Nestlé Waters to be the Official Water of the 2003 through 2005 Pro
Cycling Tour (PCT) and its events currently in Philadelphia, New York City
and San Francisco.
Nestlé Waters signed a multi-million dollar category-exclusive contract to
be the Official Water of the Pro Cycling Tour in 2003, 2004 and 2005. The
three-year deal was secured out of relationships with ABC-TV media
partners, the Pro Cycling Tour and Universal McCann. NestléWaters joins
US Postal Service as a partner level sponsor of the PCT.
“Nestlé Waters provides quality bottled water products in over 130
countries worldwide,” said Philippe Riffi, Director – Brand Marketing.
“Cycling is an international, environmentally responsible and
health-conscious sport that ties in with Nestlé Waters' goals to protect
water resources and contribute to a sound environment and global health in
the future. The Pro Cycling Tour provides us an excellent marketing
vehicle.”


