February 17, 2004 – After sponsoring the successful Midweek Cycling Club Toronto area Wednesday Series for a number of years, La Bicicletta has decided to shift its focus to the growing triathalon market. This means that, for the first time, an opportunity exists for an Ontario-based business to take advantage of being associated with the popular Hershey Criteriums. All interested companies please contact Peter McCaffery at pakamac@sympatico.ca  or 905 271 8300 to discuss this sponsorship opportunity.