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Metro Philadelphia Newspaper For Wachovia Series

March 10, 2004 – Threshold Sports, LLC, event producers of the Wachovia Cycling Series, announced today that Metro Philadelphia will be the Official Newspaper of the 2004 and 2005 Wachovia Cycling Series. In addition to prominent visibility and co-branded media opportunities for Metro newspapers at all Wachovia Cycling Series races, Metro will also highlight the Wachovia Cycling Series with a 12-page Race Guide that will be distributed to their readership and along race-routes during the Events.

“We're pleased to partner with Threshold Sports and the Wachovia Cycling Series,” said Phil Anderson, Marketing Director for Metro Philadelphia. “With our vast international newspaper network, we will be able to capitalize on the popularity of cycling throughout the world, as well as provide a new level of event coverage for the race fans throughout the region. By associating Philadelphia's most convenient daily newspaper with Philadelphia's most treasured sporting event, our partnership will strengthen both Metro's reputation in the marketplace and the exposure index for the events in the Wachovia Cycling Series.”

Metro International is the world's largest newspaper group, publishing 34 editions in more than 70 cities in 16 countries. Metro Philadelphia is the region's second-largest newspaper with over 350,000 daily readers, and complimentary copies are distributed in self-service racks and street-side boxes, or by hand distributors, in high-traffic commuter zones, including office complexes and parking garages, and on the public transportation networks which service Center City Philadelphia. All METRO editions carry local, national, and international news in a standardized, accessible format and design. Daily worldwide editions can be read online at www.metropoint.com.





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