April 5, 2007 – The Trek Bicycle Store based in Toronto is launching on April 7 and will feature 3-time Tour de France winner Greg LeMond at their Grand Opening Sale on April 7th starting at 9:00 am.

LeMond will be there from 11:00am – 4:00pm signing autographs and meeting customers – posters will available. The store is located at 2063 Yonge St. in Toronto (south of Eglinton).

Barry Near the store owner said, “We excited to launch our new store with one of the biggest names in cycling on hand – even I want his autograph.”

Visit www.trektoronto.ca for more info.