December 5, 2005 – Today, Pure Momentum Inc. announces the addition of pro Ironman triathlete Tara Norton to its roster of Canadian female speakers. To the surprise of many, Norton, who overcame a horrific cycling accident in May 2005, competed soon after at Ironman USA in July and qualified for the World Championships in Hawaii in October. This comeback removed any doubt that she could compete on the world stage. A story of courage, determination and will to survive brings a notable and unique speaker to Pure Momentum. For more details on Tara, visit www.taranorton.com.

Lori-Ann Muenzer, Canada’s first gold medallist in cycling and two-time Olympian, plans to grow her company’s speaker roster, and will continue to add new talent through 2005 and 2006. “Demand for this type of representation is huge”, says Muenzer. “So many women have approached Pure Momentum and are very interested in being represented by a company who is completely focused on women in non-traditional roles. This is an exciting time and I expect to see plenty of growth in the next year.” For more information on Pure Momentum, visit www.puremomentum.ca. For more information on Lori-Ann Muenzer, visit www.rollingla.com.

If you have any questions or comments about this media alert OR would like to set up an interview, please contact David Ahrens, Communications Manager, Pure Momentum, at 416-809-5523.