September 21, 2004 – For cycling fans and others simply looking for motivation and inspiration, this Friday Sept. 24 marks the participation of Lance Armstrong in a full-day motivational seminar. Produced by The Power Within, the event will take place at Toronto’s Metro Toronto Convention Centre. Armstrong’s presentation entitled “Every Second Counts” is coupled with other talks given by Mark Burnett (producer of Survivor and The Apprentice), Peter Guber (former CEO of Sony Entertainment), Gene Kranz (Apollo 13), Loretta LaRoche (motivational speaker), and David Bach (author of The Automatic Millionaire and Smart Women Finish Rich). For more information and ticket availability, visit http://www.powerwithin.com/events_toronto_sep.html.