November 3, 2006 (Boulder, CO) – Ironman North America, Inc. organizers of eight Ironman-sanctioned events in the United States and Canada, has announced the changing of its”š corporate name to North America Sports, Inc. (NA Sports).

Operating in the United States since 1998, Ironman North America, Inc and (now North America Sports, Inc.) has led a rapid expansion of Ironman events in the United States and around the world, hosting events in Lake Placid, N.Y.; Panama City Beach, Fla.; Penticton, British Columbia; Madison, Wisc.; Coeur d’Alene, Idaho; Tempe, Arizona; Oceanside, Calif.; and Walt Disney World® Resort, Fla.

The move expands the reach and scope of NA Sports into areas outside of Ironman triathlon. NA Sports has extended their Ironman Race agreements with the World Triathlon Corporation (WTC) for a further five years and all six full Ironman races will continue to offer qualifying slots for the Ford Ironman World Championships as in previous years. NA Sports and WTC will continue to partner together to grow the sport of triathlon.

“Ironman has been a big part of our business,” said North America Sports, Inc. CEO Graham Fraser. “But we understand that our growth as a business is predicated on expanding into other events including triathlon.”

The change represents the third change for Fraser”šs corporate entities, which began as TriSport Promotions (operating Subaru Ironman Canada as well as a triathlon series in Ontario), becoming Ironman North America with the move to the United States and finally to the current metamorphosis to NA Sports.

“This marks a natural progression for our company,” added Fraser. “We have an ambitious staff that is always looking for the next challenge, and we think we have some great ideas under our new banner of North America Sports, Inc.”

As part of this process, long-time employee and triathlon legend Paula Newby-Fraser has been named President of North America Sports, Inc., with Graham Fraser being elevated to CEO of the corporation.

Newby-Fraser is an eight-time Ironman World Champion and has won a total of 24 events in her illustrious career.

“This is an exciting venture,” said Newby-Fraser. “Our goal is to continue to build on our great experience and success that we have had with Ironman events. We have great staff and great ideas and I am excited to get started.”

One of the key components to the new venture will be the continued goal of raising money for charity and non-profit groups. NA Sports has given away more than $700,000 to charities and non-profits in the eight Ironman race sites in the U.S. and Canada. The Janus Charity Challenge program has raised an additional 7.5 million for charities throughout the U.S. as well using NA Sports events as a platform.

Fast Facts

1. North America Sports, Inc. (NA Sports) is the new corporate name for Ironman North America.

2. North America Sports, Inc. (formerly Ironman North America) was founded in 1998 and is owned and operated by CEO Graham Fraser.

3. North America Sports, Inc. owns and operates eight sanctioned Ironman events in the United States and Canada. Those events are:

– Ford Ironman 70.3 California-March 31, 2007
– Ford Ironman Arizona-April 15, 2007
– Ford Ironman 70.3 Florida-May 19, 2007
– Ford Ironman Coeur d”šAlene-June 24, 2007
– Ford Ironman USA Lake Placid-July 22, 2007
– Subaru Ironman Canada-August 26, 2007
– Ford Ironman Wisconsin-September 9, 2007
– Ford Ironman Florida-November 3, 2007

4. North America Sports, Inc. will feature the same staff that has made Ironman events in continental North America such a success.

5. A major goal of North America Sports, Inc. will to continue to raise money for non-profits and charities. Currently Ironman North America Sports, Inc. has distributed more than $700,000 to non-profits and charities in the eight Ironman sites.