April 20, 2018 (Toronto, ON) – Check out this great interview with Cervélo founders Gerard Vroomen and Phil White who launched the brand in 1995 with the Barrachi, a full carbon TT bike, and soon after took the world by storm. The duo met up recently at The 11 Inc. as Vrooman held court for a cocktail hour followed by the official meet and greet to chat about his new ventures at OPEN Cycles and 3T, the state of the sport and the business of cycling. Pedal caught up with the legendary Cervelo founders for a brief interview and a walk down memory lane… stay tuned as more exciting news is coming.

Success came early to the young Canadian entrepeneurs as the brand was soon winning triathlons and time-trial championships. In 2003, Cervélo became the bike supplier to Team CSC, which went on to become the world’s top pro cycling team. The new kid on the block was enjoying heady success and in 2009 the Cervélo TestTeam was launched becoming the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing.

In 2011 Cervélo was sold to Pon Holdings, a Dutch conglomerate that also owns Gazelle, Raleigh, Focus, Ghost, Santa Cruz and more brands on the bike side along with Volkswagen and Audi in their automotive division. Vroomen went on to form OPEN Cycles and joined 3T as well while White remained with Cervelo until becoming a “free agent” again earlier this year.

Heath Cockburn, owner of The 11 Inc., was Cervelo’s first national sales manager and is the top Canadian OPEN Cycles dealer, Vrooman’s new venture along with 3T.

Check out our coverage of Vroomen’s recent meet and greet at The 11 Inc., plus photos and brief interview with him here.