October 28, 2008 (Toronto, Ontario) – The Midweek Cycling Club is proud to announce that GNC has returned as a major sponsor of the Toronto International Cyclocross UCI C1 race weekend, November 8-9, in Toronto, Ontario. GNC joins the growing list of sponsors for this exciting event that already includes Clearview Marketing Communications, Amino Vital, Specialized Canada, 3Rox Racing / Scott and Nissan.

Gilles Houde, the President and CEO of GNC Canada, loves the delirious sport of Cyclocross. To Mr. Houde, Cyclocross embodies the mission of GNC: to help people who care about their health and fitness to “˜Live Well’. That’s why GNC made the decision to be a major sponsor of this year’s race. “We get great satisfaction in helping athletes reach their goals. Our research and development of sports nutrition in Canada is cutting edge in its innovation. And our products are available at 160 retail stores.” said Mr. Houde.

New for 2008 is the GNC “Live Well” zone powered by Specialized. The Live Well zone gives non-cyclocross riders a chance to try the sport on a mini racecourse aboard a new Specialized Tricross. A different “Live Well” zone will be set up each day. Open from 10am till 1pm, with elite riders on hand to show you the ropes. The GNC “Live Well” zone powered by Specialized is available to everyone at no charge. Non-licensed riders will be required to purchase 1-day event insurance for $5.

All participants are encouraged to make a donation to the Friends of Canadian Cyclocross Racers Fund. A non-profit fund, developed to help Canadian cyclo-cross riders fulfill their dreams at the Cyclocross World Championships. More information on the Friends of Canadian Cyclocross Racers fund or to make a donation click here.

For information on the Toronto International Cyclocross UCI C1 race weekend. Or to become a sponsor, please go to www.torontocyclocross.com

Supporting Sponsors: Cameron’s Brewing Co, Sidi, Ridley, Toronto Digital Imaging, mcor, Swiss Stop, Projectcore Inc, Defeet, Canaccord Capital, La Bicicletta and Norco.