April 02, 2014 (Toronto, ON) – Giant Bicycles Canada is pleased to announce the grand opening celebration of its newest flagship retail store, Giant Toronto. After successfully launching branded stores around the world in London, Paris, Amsterdam, Vancouver, Tokyo, Hong Kong, Sydney and Dubai, Toronto was selected for its rich cycling culture and diversity. Giant Bicycles Canada strategically selected long-time Toronto based Giant Retail Partner, the Cycle Shoppe, to evolve into its newest flagship Giant store.

“We’re excited to celebrate 2014 as our 20th anniversary in the business. It is a true mark on our progression from being a Giant retailer, to a dedicated Giant Retail Partner and now into a flagship retail store for the brand. We are truly humbled to bring the Giant Cycling World experience to the great city of Toronto,” states Giant Toronto co-founder Murad Hassanali.

The brand new 3,600 sq ft showroom is located in the heart of downtown Toronto’s fashionable and uber trendy Queen West district. Previously home to the iconic Missbehav’n location, the new site features a dedicated Liv/giant women’s section, Giant’s Right Ride fitting system, full-service proshop, espresso bar, and a comprehensive range of bikes and gear which is sure to impress riders of all ages and genres.

Taking place on Friday April 11th will be an industry night gathering with the official grand opening taking place on Saturday, April 12th. The event will feature appetizers and refreshments, prizes, giveaways, demo rides, autograph signing, along with fun filled activities for the kids. A proceed of the sales from the opening weekend will be donated to the Toronto Sick Kids Hospital.

650 Queen St. W.
Toronto M6J 1E4
(416) 703-9990