December 06, 2012 (Toronto, ON) – La Bicicletta hosted a launch event for OPEN bicycles on December 4. OPEN is the partnership of Gerard Vroomen (of Cervelo fame) with Andy Kessler (former CEO of BMC) and is focused on producing innovative and exceptional mountain bikes. La Bicicletta is one of the select sources for these new bikes.

The launch featured the company’s new OPEN O-1.0 hardtail mountain bike – the lightest production bike in it’s class. La Bicicletta will carry the full compliment of sizes and will have them available for test rides. See www.opencycle.com for all the technical details.

Check out this interview with Vroomen as he touches on the company, the idea, and the bike – and read our coverage of the evening w/photos here.