December 05, 2012 (Toronto, ON) – La Bicicletta proudly presented the launch of Open Cycle mountain bikes on Tuesday, Dec. 4, in Toronto. Open Cycle’s brand new line of 29er mountain bikes presents ground-breaking ideas to the world of 29ers, brought to life by Gerard Vroomen, co-founder of Cervelo, and Andy Kessler, former CEO of BMC.

With Vroomen’s road bike engineering background, Open’s design approach is truly start-from-scratch, not bound by pre-conceived notions of what a 29er hardtail should be like. The result is the O-1.0 that Vroomen introduced in person on Dec. 4th at La Bicicletta.

Vroomen’s work at Cervelo, together with Phil White, caused a minor revolution in road and triathlon bikes, and Open’s first entry into mountain bikes is quickly generating a similar buzz. Only this time the innovator’s approach is reflected in the bike, as well as the internal workings of the company.

The bike features fully-internal cable routing (ready for mechanical, hydraulic and electronic shifting), wire-thin seatstays for extra comfort, and a torsion-resistant front triangle. The new company is eager to communicate directly with the cycling community…what other company has the owner’s email published on their site? La Bicicletta was chosen as one of only fifty Open retailers worldwide for the launch.

Pedal was on site for a sneak peak… enjoy these photos by Peter Kraiker and check back tomorrow for our video interview with Vroomen. For technical specs on the bike click HERE.