March 03, 2017 – World-renowned Canadian athlete Geoff Kabush has been wearing Garneau apparel and accessories for over 20 years. In 2017, the relationship between this living legend of mountain biking and the Québec company will move to the next level thanks to a new personalized partnership. Geoff Kabush will be wearing Garneau® apparel once again this year, and will also be involved with the marketing department and in product development.

The Olympian in Sydney, Beijing and London now begins the last leg of his professional cycling career. To finish on a high note, Geoff Kabush surrounded himself with long-standing partners for the 2017 season. The athlete is also a great ambassador of a clean cycling sport, having contributed to launching the “Race Clean Own Your Victory” program in collaboration with Cycling Canada. Geoff Kabush is also the only athlete member of the administrative council.

Eric Sakalowsky, Global Marketing Director at Garneau®, looks forward to this refreshing partnership with a very loyal athlete: “Marketing is constantly evolving and Geoff is the ideal partner to showcase all of our expertise. By creating marketing content and helping the development of a complete line of custom apparel, Geoff Kabush’s involvement with us is unique. The whole team is very proud to bring this long-standing partnership to a whole new level.”

To begin this new season in an original way, Geoff talks about his jersey design experience with the support of the Garneau team this winter. Enjoy!