December 8, 2005 – Fuji Bikes was recently selected as one of the premium holiday giveaways on leading daytime talk show, the Ellen Degeneres Show. Each of the 300-member studio audience will receive a Fuji Crosstown 1.0 bike as part of Ellen’s “12 Days of Giveaways” theme leading up to the holidays. The air date of the show is Wednesday, December 14th.

The Ellen Degeneres Show, produced by Warner-Brothers, is a two-time Emmy award winner for outstanding talk show. The show airs five days a week and is one of the highest-ranking shows in its category.

Fuji will provide each Ellen Show studio audience member with the 27-speed hybrid bike that features a suspension fork with 50mm of travel, a comfort seat post and fenders. The suggested retail price of the Crosstown 1.0 is $520. The Fuji bikes will be shown on-air and each member of the audience will be fit for their bike backstage after the show.

Each audience member will also receive a year’s supply of Lipton Tea. The show is being used to announce the forthcoming “Lipton Live Well Challenge,” a national call-to-action campaign to encourage consumers to get healthier by enjoying three servings of tea per day and being active.

“We are thrilled to be aligned with Lipton, a major food industry brand that sees the potential in cycling,” says Pat Cunnane, president of Fuji Bicycles. “The Ellen Degeneres Show giveaway is the first of many great collaborations between Fuji and Lipton.”