May 24, 2011 (Keswick, ON) – The Bicycle Trade Association of Canada (BTAC) has officially opened its online doors to ExpoCycle 2011 retailer registration. ExpoCycle will take place Sunday, September 11th – Tuesday, September 13th, 2011 at an all-new venue – the Palais des Congrès de Montréal – located in Old Montreal. A new, public day has been added to ExpoCycle 2011 that opens the show floor to consumers on Saturday, September 10th.

ExpoCycle coincides with Canadian stops on the UCI World Tour, which include the Grand Prix Cycliste de Québec on September 9th, and Grand Prix Cycliste de Montréal on September 11th.

BTAC will be offering retailers a chance to win prizes, including 2 VIP tickets to the Grand Prix Cycliste de Montréal and FREE one-night hotel accommodations if they register early. This “Early Bird” registration deadline is June 30th, 2011. To register, go to www.expocycle.ca.