September 19, 2018 (Vancouver, BC) – It is with great pride and excitement that Cycling BC is announcing a new multi-year partnership with Lexus Canada that will positively serve the provincial sport organization’s commitment to growing the sport of cycling in British Columbia.
The multi-year partnership, effective from 2018 to 2021, will make Lexus the official vehicle sponsor of Cycling BC, the BC provincial cycling team, and the BC Championships for all cycling disciplines where no pre-existing auto partners existed.
“We are proud to partner with Lexus Canada and appreciate their dedication to the sport of cycling and athletes in BC,” said Erin Waugh, Executive Director of Cycling BC. “This partnership will allow Cycling BC to better serve our community and events in a way that we have not been able to in the past. Partnering with a global brand like Lexus also raises the profile of Cycling BC and aligns us with an organization that shares our commitment to high-performance and excellence.“
Lexus Canada’s support will help the dedicated athletes on the BC provincial team to succeed on the national and international stage. Additional support from Lexus Canada will provide Cycling BC with access to Lexus vehicle fleets for staff, for the provincial championships, and for BC provincial team events.
“At Lexus Canada, we partner with organizations that share a mutual passion for innovation, design and excellence in performance, and that is why we are thrilled to enter into a partnership with Cycling BC,” said Jennifer Barron, Director of Lexus in Canada. “This partnership – and others like it across the country – allow us to support dedicated and passionate Canadian cyclists at every skill level.”
Cycling BC is excited to have the support of Lexus Canada and looks forward to a mutually beneficial and collaborative partnership over the next few years.