April 14, 2010 (Morgan Hill, CA) – Alberto Contador will ride his new custom-painted Specialized Tarmac SL3 for the first time in the Vuelta a Castilla y Leon, which begins Wednesday. He proudly debuted the bike today after arriving in Burgos, Spain for the start of the event.

Paying tribute to his greatest accomplishments, Specialized worked with Contador to design the frame featuring a variety of red, pink and yellow highlights, representing his three most cherished triumphs.

“The idea of the design is to celebrate my three “Triple Crown” victories, with the yellow of the Tour, the pink of the Giro, and the red [new this year] of the Vuelta,” Contador beamed as he held up his new steed. “It is an aggressive design, personalized, and I like it a lot.”

Custom frames with their own unique paint jobs will also be designed for Saxo Bank’s Fabian Cancellara, as well as Frank and Andy Schleck. The athletes will debut their new bikes at future races this summer.

Replicas of these frames will be sold in limited quantities this summer at Specialized S-Works dealers, giving diehard fans the chance to own the ultimate souvenir.

To find out more about Team Astana, Team Saxo Bank, and to see a video with Contador showing off his new ride go to www.iamspecialized.com.

About Specialized
Specialized Bicycles was founded in 1974 by riders for riders. Headquartered in Morgan Hill, California, with global distribution, the company focuses on making everyone’s time on a bike better by delivering functional and technically advanced equipment that provides a performance benefit.