April 3, 2008 (Toronto, ON) — éRide, Cervélo’s test ride program, debuts Saturday, April 5, 2008 at the Redlands Classic in California. éRide will then continue across the US and Canada, making stops at Cervélo dealers and cycling events until the end of July, (visit www.cervelo.com/eride for schedule).

éRide will offer consumers the opportunity to experience for themselves what the Cervélo ride is all about. Consumers will be able to choose the Cervélo model of their choice for a test ride from the fleet of models available at each of the éRide locations. They will also benefit from the advice and product knowledge of attending Cervélo staff and their local dealer in determining the right model and size for them. Some locations will also feature special workshops.

“We have found that the more educated consumers are, the bigger the chance they will choose a Cervélo. By giving people the chance to interact directly with Cervélo personnel, try our bikes, attend workshops and get their questions answered, we hope to enable people to make a better-informed decision,” said Gerard Vroomen, co-founder of Cervélo. “At the same time as our customers learn more about Cervélo, we also learn more about them and will be able to satisfy their needs even better with future models. It’s a true win-win situation.”

About Cervélo
Phil White and Gérard Vroomen founded Cervélo in 1995 when their design for a new time trial bicycle, built at the request of a professional cyclist, failed to garner interest from traditional cycle manufacturers. Today,
Cervélo is the largest time-trial bike manufacturer in the world. This company is recognized internationally as one of the most innovative and fastest growing bike manufacturers the sport has seen in years. This has resulted in Cervélo being the #1 brand readers of VeloNews, CycleSport, InsideTriathlon and Slowtwitch (all publications for serious cyclists and triathletes) intend to purchase in 2008.

For 2008, Cervélo currently produces ten different models. Its products are available internationally. Please visit www.cervelo.com for further information.