April 5, 2004 – Cervelo Performance Apparel hit retail shelves earlier this month and judging from the response, their new clothing line is having the same kind of reaction Cervelo bikes did at last summer's Tour de France. They're a big hit and everybody wants them!

“Our entire introductory production is almost sold out,” said Heather Travis, Cervelo Apparel Manager. “Consumer emails and calls have been constant since the launch and dealer enthusiasm for the entire collection has totally blown away anything I could have expected. To deal with the demand we will be manufacturing a second, shorter run that will be available in late May. 

Launched at InterBike 2003, Cervelo Apparel's mandate was to create a quality brand of cycling apparel that brought together function, fit, speed, and of course style. Their innovative efforts with pieces such as the Magnum Time Trial Top (the only time trial top on the market) and Cervelo bucking of typical cycling trends have made the collection highly sought after. Cervelo has found an untapped market that enables all levels of riders to experience pro-quality apparel.

Based in Toronto, Cervelo currently produces nine different models. Their products are available internationally. Please visit www.cervelo.com