Introducing a second retail level, Broadway Cycle has a renewed focus on the cyclist: from a deep selection of both mountain and road bikes, to a whole new Body Geometry Fit studio (complete with the latest Body Geometry Fit Data capture technology) to an expanded apparel department. Broadway Cycle is proud to be a one-stop shop for the entire Specialized catalogue of products.
To compliment this focus on the cyclist, Specialized is pleased to congratulate Aarif Suleman on joining a select group by becoming Canada’s fourth Body Geometry Certified Master Fit Technician.
“We are extremely pleased to have such a strong partner in Broadway Cycle,” said Larry Koury, Specialized Canada Managing Director, “This certification further exemplifies their commitment to being full service, best-in-class, and truly focused on providing the best customer experience available”
To celebrate their Reinvention, Broadway Cycle is inviting the community, their customers, and press to a Grand Reopening Celebration on Friday, April 12, 2013 from 7:30pm to 10:30pm. As part of this Reinvention Celebration, they will be raising money for the “Desk and Chair Foundation” – an organization that provides wheeled transportation for adults in Tanzania.



![Broadway Cycle's new storefront... [P] Broadway Cycle](https://i0.wp.com/pedalmag.com/wp-content/uploads/2013/03/Broadway-Cycle-Inc.2.jpg?resize=176%2C263&quality=100&ssl=1)
![Interior sneak peak... [P] Broadway Cycle](https://i0.wp.com/pedalmag.com/wp-content/uploads/2013/03/Broadway-Cycle-Inc.jpg?resize=379%2C252&quality=100&ssl=1)